Powders offer high-dose flexibility, convenient consumption, and strong consumer trust. The rising demand across fitness, beauty, and gut health categories, combined with lower production costs, makes them a powerful entry point for new brands.

Gummies are one of the fastest-growing supplement formats, loved for their taste, ease of use, and broad consumer appeal. Ideal for beauty, immunity, sleep, and multivitamin categories, gummies offer a fun and convenient way to support wellness routines.

Capsules are widely trusted, easy to dose, and ideal for complex formulas. Their versatility and long shelf life make them a go-to format for both traditional supplements and innovative blends for immunity, brain health, and stress support benefits.

Tinctures offer quick absorption, plant-based positioning, and clean, minimalist ingredients. They appeal to wellness-focused consumers seeking natural remedies, with growing interest across adaptogens, immune support, and mood-focused formulas.

Tablets offer precise dosing, extended shelf life, and cost-effective manufacturing. They’re widely accepted across age groups, ideal for multivitamins and single-ingredient formulas, and offer a compact format that supports efficient fulfillment and storage.

Ready-to-drink (RTD) supplements are gaining popularity rapidly due to their fast absorption, on-the-go convenience, and increasing use in hydration, energy, and alcohol alternatives. They offer a strong opportunity to enter retail or crossover into other categories.